regenagri raises the bar of integrity through Haelixa DNA marking solution

regenagri is pleased to have partnered with Haelixa to drive the future of regenerative agriculture through innovative traceability and verification methods. This collaboration leverages advanced DNA marking and testing technology to enhance the integrity of supply chains for regenagri-certified products.

As the first traceability provider approved for our newly launched Traceability Programme, Haelixa employs unique DNA sequences that can be applied to textile fibres and other raw materials. 

These DNA markers ensure every product in the supply chain meets our stringent standards, providing a reliable and forensic method for verifying the authenticity of materials at each stage. 

Haelixa’s qPCR testing is compliant with global import and export regulations and offers third-party validation that supports the entire chain of custody.

Setting a new traceability standard for regenerative agriculture

This partnership sets a new standard in regenerative agriculture, ensuring unrivalled levels of traceability and transparency from farm to finished product. 

By adopting Haelixa’s cutting-edge technology, together we reinforce our commitment to supporting sustainable, resilient agricultural systems that benefit consumers, farmers, and the environment.

Enhancing trust and verification

Commenting on its commitment to enhancing trust and verification, CTO of Haelixa, Gediminas Mikutis, says: “Our DNA technology is designed to provide an unmatched level of assurance regarding the origin of products.

“Through the partnership with regenagri, we extend these benefits to the regenerative sector, ensuring that certified products are trustworthy and verified,” he says.

New regenagri traceability programme

regenagri CEO, Franco Constantini, highlights the significance of launching the new regenagri Traceability Programme. 

“This initiative is a major step forward in our dedication to integrity and transparency, addressing the growing demand for rigorous traceability assurance, confirming the origin of regenagri products with unparalleled precision.”

Through this collaboration, we can now offer forensic-based and digital traceability solutions, setting a new benchmark in sustainable farming practices that build trust and benefit the entire agricultural community.